Most people hate sales. They think of it as sleazy, dishonest and aggressive. If you watch movies like Glengarry Glen Ross, Wolf of Wall Street or Boiler Room, you know what I’m talking about. Here’s the thing though, if you want to be really successful, you need to know what sales is all about. You [...]
If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet [...]
When marketing a specialty or niche product or service to a specific audience, I find it requires a different approach. First, it's all about understanding your audience. Who are they? What do they read? Where do they get their information? While your ideal customers may read larger publications, I bet there are easier (and less [...]
Dealing with pressure is something we all must do daily. For example, the pressure of making it to work on time, navigating traffic so you don’t get stuck yelling at other drivers and delivering your next presentation and not sounding hungover. Pressure pushes us and places demands on our physical, mental and emotional well-being that [...]
In a world where technology becomes faster every day and people, teams and companies grow more geographically dispersed, trying to nail down somebody in person to throw a sales pitch almost seems impossible. Fortunately, 91 percent of working professionals check their email daily, according to data by Hubspot. What this means is, if you’re a [...]
Conjuring up a new business idea is usually the first thing that entrepreneurial aspirants think of when looking to start a company. After all, a business has to come from somewhere, right? However, discovering opportunity and sustaining it are two different things. While bringing an idea to fruition may be half the battle, the larger [...]
Everyone talks about networking. But who is doing it right? Is there a right way to network? Ultimately networking is a way for you to give back and also get a little something in return Networking also is vital to help employees become their best selves and perform their best work. According to recent studies by the likes of Microsoft, [...]
Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential. The biggest issue, a lack of direction from management, was followed by poor communication overall, and [...]
Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal. Today, networking is a lot easier. It's as simple as tapping your mobile device and logging into the specific social-media platform of a potential client. I've even heard about business deals starting and [...]
Have you been looking for a new way to monetize your social media activities beyond standard affiliate programs? Do you have a dedicated audience of fans and followers that have high levels of interaction with the content you publish on various social media platforms? If you answered yes – then this might just be the [...]
